Communication

커뮤니케이션 조사론 [2012-1학기] (24)

강의명/영문명/강의코드

커뮤니케이션
조사론/ Foundations of Communication Research/ COM 2004

대상학년

1-4학년

강의소개

1. 수업의
목적

개요 / Purpose of this Class & Course of Study

● To introduce scientific research methods that are commonly used for communication field (journalism, public relations, advertising, and political communication, etc).

● To learn how and when to use the most appropriate research method to investigate the question at hand in both the theoretical and practical settings.

● To learn how to apply basic numerical and statistical concepts.

● To understand major quantitative (e.g., survey, experiment, and content analysis) and qualitative (e.g., focus group, in-depth interview) research methods.

● To understand the role of research in media institutions and basic concepts of research evaluation.

● To understand ethical issues and human subject protections in the research process.